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~person:"Ahlert, Dieter"
~person:"Zentes, Joachim"
~subject:"Category management"
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Category management
Consumer goods marketing
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Ahlert, Dieter
Zentes, Joachim
Chimhundu, Ranga
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Münsteraner Schriften zur Distributions- und Handelsforschung
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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ECONIS (ZBW)
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Integriertes Markenmanagement in kundengetriebenen Category Management-Netzwerken
Ahlert, Dieter
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 15-59)
.
2001
Persistent link: https://www.econbiz.de/10001631012
Saved in:
2
Integriertes Markenmanagement und kundengetriebenes category Management in Netzwerken der Konsumgüterdistribution
Ahlert, Dieter
-
2000
Persistent link: https://www.econbiz.de/10001530502
Saved in:
3
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
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