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~person:"Ahlert, Dieter"
~subject:"International marketing"
~subject:"Internet marketing"
~type:"book"
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International marketing
Internet marketing
Brand management
28
Markenführung
28
Deutschland
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Germany
17
Markenpolitik
16
Globalisierung
7
Globalization
7
Markenartikel
6
Business network
5
Internationalisierung
5
Marketingstrategie
5
Sponsoring
5
Theorie
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Theory
5
Unternehmensnetzwerk
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Dienstleistung
4
International market entry
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Internationaler Markteintritt
4
Services
4
Strategisches Management
4
Vertrieb
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Consumer behaviour
3
Deutsch
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German
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Handelsmarke
3
Internationales Marketing
3
Kartellrecht
3
Kategorienmanagement
3
Konsumentenverhalten
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Lieferantenmanagement
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Physical distribution
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Preisbindung
3
Sponsorship
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Supplier relationship management
3
Vertikales Marketing
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Welt
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Ahlert, Dieter
Burmann, Christoph
6
Schaffmeister, Niklas
6
Theobald, Elke
6
Kreutzer, Ralf T.
4
Martínez-López, Francisco J.
4
Strebinger, Andreas
4
Bell, Sandra
3
Canalichio, Pete
3
Gázquez-Abad, Juan Carlos
3
Mogaji, Emmanuel
3
Ozuem, Wilson
3
Regier, Stefanie
3
Schlegelmilch, Bodo B.
3
Schroeder, Jonathan E.
3
Sohail, M. Sadiq
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Stolle, Wulf
3
Swan, K. Scott
3
Usman, Osly
3
Adeola, Ogechi
2
Apriyani, Hanny
2
Ashraf, Sarfraz
2
Backhaus, Klaus
2
Bandyopadhyay, Subir
2
Batra, Rajeev
2
Becker, Christian
2
Berentzen, Johannes
2
Blinda, Lars
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Bosah, Genevieve
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Boudreaux, Chris
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Brennan, Linda
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Brooksworth, Frederica
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Brügner, Hartmut
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Bukhari, Imaan
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Cedrola, Elena
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Cleff, Thomas
2
Cote, Joseph A.
2
Crawford, Robert
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Institut für Handelsmanagement <Münster (Westf)>
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ECONIS (ZBW)
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
2
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
3
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
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