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~person:"Ahlström, Göran"
~person:"Penzkofer, Horst"
~person:"Rinallo, Diego"
~subject:"Business network"
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Strategic market creation : a new perspective on marketing and innovation management
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Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
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