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~person:"Ahmad, Bilal"
~person:"Athanasopoulou, Pinelopi"
~person:"Avery, Jill"
~subject:"Bank"
~subject:"Markenartikel"
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Journal of strategic marketing
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
3
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
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