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~person:"Ahmad, Bilal"
~person:"Kharouf, Husni"
~subject:"Holiday behaviour"
~subject:"Relationship marketing"
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Holiday behaviour
Relationship marketing
Beziehungsmarketing
3
Confidence
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Consumer behaviour
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Hotel industry
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Hotellerie
2
Konsumentenverhalten
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Structural equation model
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Strukturgleichungsmodell
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attitudinal loyalty
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behavioral loyalty
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Attitudinal loyalty
1
Behavioral loyalty
1
Brand
1
Brand image
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Brand management
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Communication
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Customer retention
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Customer satisfaction
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Einzelhandel
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Hotels
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Kundenbindung
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Retail trade
1
Service retailer
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Structural equation modeling
1
Supplier relationship management
1
Trust
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Trustworthiness
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brand attachment
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communication
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guests
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Ahmad, Bilal
Kharouf, Husni
Sekhon, Harjit
2
Aboagye, Michael Osei
1
Abu Bakar bin Abdul Hamid
1
Afridi, Sajjad Ahmad
1
Akbar, Muhammad Imad Ud Din
1
Ali Abdul Hamid
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Ali, Fouzia
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Alireza Roustasekehravani
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Almomani, Hamzeh Q.
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Antwi, Collins Opoku
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Arora, Mehak
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Arzaqi, Zam
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Azamela, John Coffie
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Bai, Billy
1
Batool, Saima
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Bhagwat, Yashoda
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Chandran, V G R
1
Chatzopoulou, Evi
1
Cossío-Silva, Francisco-José
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Desai, Kalpesh Kaushik
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Devadason, Evelyn S.
1
Fan, Chong-jun
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Fazal-e-Hasan, Syed
1
Ganguli, Shirshendu
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Goldsmith, Andrew L.
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Gopalakrishna B. V.
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Goswami, Anju
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Goutam, Doddahulugappa
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Goyal, Anita
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Gul, Sajida
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Haider, Maqsood
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Hamid, Abu Bakar Abdul
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Hamid, Ali Abdul
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Hariharan, Vijay Ganesh
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Haverila, Kai
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Haverila, Matti J.
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Journal of hospitality marketing & management
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
The role of effective communication and trustworthiness in determining guests' loyalty
Kharouf, Husni
;
Sekhon, Harjit
;
Fazal-e-Hasan, Syed
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10012176610
Saved in:
3
Building trust by signaling trustworthiness in service retail
Kharouf, Husni
;
Lund, Donald J.
;
Sekhon, Harjit
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010419912
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