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~person:"Ahmad, Zubair"
~person:"Bartikowski, Boris"
~person:"Liu, Fang"
~subject:"Self-congruity"
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Self-congruity
Consumer behaviour
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Brand image
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Website cultural congruity
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Ahmad, Zubair
Bartikowski, Boris
Liu, Fang
Arnold, Christian
2
Cham Tat Huei
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Chebat, Jean-Charles
2
El Hedhli, Kamel
2
Eugene Cheng-xi Aw
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Journal of destination marketing & management
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The journal of product & brand management
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ECONIS (ZBW)
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Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-
congruity
Liu, Juanyi
;
Liu, Fang
;
Webb, David A.
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
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