//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahmad, Zubair"
~person:"Chua, Bee-Lia"
~person:"Liu, Fang"
~subject:"Brand trust"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand trust
Brand image
6
Markenimage
6
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
self-congruity
3
Brand personality
2
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
International tourism
2
Internationaler Tourismus
2
Pakistani market
2
Personality psychology
2
Persönlichkeitspsychologie
2
Self-congruity
2
Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
Urlaubsverhalten
2
brand attitude
2
purchase intention
2
self-concept
2
self-image
2
Agrifood
1
Airline lounge
1
Airport
1
Co-marketing
1
Confidence
1
Corporate reputation
1
Corporate strategy
1
Designation of origin
1
Destination marketing
1
Firmenimage
1
Flughafen
1
Functional congruity
1
Herkunftsbezeichnung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahmad, Zubair
Chua, Bee-Lia
Liu, Fang
Feng, Jingdan
1
Jeong, Miyoung
1
Lee, Seoki
1
Lee, Seonjeong
1
Sung, Kyong Sik
1
Tong, Zelin
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->