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~person:"Ahmed, Zafar U."
~subject:"Business start-up"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"theory of planned behavior"
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theory of planned behavior
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Ahmed, Zafar U.
Han, Heesup
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Asia Pacific journal of marketing and logistics
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
2
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
3
Malaysian consumers' credit card usage behavior
Ahmed, Zafar U.
;
Ismail, Ishak
;
Sohail, M. Sadiq
; …
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 528-544
Persistent link: https://www.econbiz.de/10008738301
Saved in:
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