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~person:"Ahn, Dohyun"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Ahn, Dohyun
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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