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~person:"Ahn, Jiseon"
~person:"Helmig, Bernd"
~person:"Johnson, Lester W."
~subject:"Brand"
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Search: subject:"Beziehungsmarketing"
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Brand
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
28
Konsumentenverhalten
28
Customer satisfaction
16
Kundenzufriedenheit
16
Brand management
15
Markenführung
15
Dienstleistungsqualität
11
Hospital
11
Krankenhaus
11
Markenartikel
11
Service quality
11
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Deutschland
8
Germany
8
Brand loyalty
6
Customer value
6
Emotion
6
Kundenwert
6
Markentreue
6
Confidence
5
Dienstleistungsmarketing
5
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Online-Marketing
5
Qualitätsmanagement
5
Services marketing
5
Vertrauen
5
Betriebliche Wertschöpfung
4
Dienstleistungssektor
4
Gastronomie
4
Restaurant industry
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English
9
German
2
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Ahn, Jiseon
Helmig, Bernd
Johnson, Lester W.
Fetscherin, Marc
13
Fournier, Susan
10
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Leckie, Civilai
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Bang, Nguyen
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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International journal of hospitality management
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
11
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
5
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
6
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
8
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
9
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
10
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
Saved in:
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