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~person:"Ahn, Jungyong"
~person:"Cohen, Justin"
~subject:"Brand image"
~subject:"Co-branding"
~subject:"Theorie"
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Brand image
Co-branding
Theorie
Brand management
3
Consumer behaviour
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Markenführung
3
Markenimage
3
Advertising
2
Advertising effects
2
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advertising effectiveness
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brand usage
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Ahn, Jungyong
Cohen, Justin
Peitz, Martin
12
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7
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4
Enderle, Gregor
3
Franck, Egon
3
Tennbakk, Berit
3
Abu Saleh, Mohammad
2
Al Saed, Rashad
2
Bär, Sören
2
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2
Garella, Paolo G.
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Geib, Malte
2
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Hausladen, Helmut
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Ho, Han Chiang
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Lado Coustré, Nora
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2
Mohan, Mayoor
2
Nguyen, Cathy
2
Quitzau, Jörn
2
Regier, Stefanie
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Rinino, Maxime
2
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2
Schögel, Marcus
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Sexton, Richard J.
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2
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1
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International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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