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~person:"Ahn, Jungyong"
~person:"Kotschi, Bernd"
~subject:"Brand image"
~subject:"Co-branding"
~subject:"Theorie"
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The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
2
Die Verkaufsförderung als Kooperationsbereich zwischen Markenartikelindustrie und Lebensmitteleinzelhandel : Inhalte und Gestaltungsmöglichkeiten im Rahmen von Efficient Consumer R...
Kotschi, Bernd
-
2003
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001772881
Saved in:
3
Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
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