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~person:"Ahn, Sun Joo"
~subject:"Online-Marketing"
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Online-Marketing
Virtual reality
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Virtuelle Realität
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augmented reality
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avatars
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consumer behaviour
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extended reality
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Ahn, Sun Joo
Barnes, Stuart J.
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Leung, Xi Y.
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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2
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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