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~person:"Ahn, Sungsook"
~person:"Alter, Adam L."
~person:"Davis, Andrew"
~subject:"Consumer behaviour"
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Ahn, Sungsook
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
Saved in:
3
Consuming experiential categories
Shah, Anuj K.
;
Alter, Adam L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 965-977
Persistent link: https://www.econbiz.de/10010473337
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