Dodds, Mark (ed.); Heisey, Kevin (ed.); Ahonen, Aila (ed.) - 2018
"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and … broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an … international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business …