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~person:"Ahsen, Anette von"
~person:"Jacob, Frank"
~person:"Strothmann, Karl-Heinz"
~subject:"Marktforschung"
~subject:"Services marketing"
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Marktforschung
Services marketing
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
8
Supplier relationship management
8
Theorie
8
Theory
8
Marketingmanagement
7
Bundling strategy
6
Deutschland
6
Germany
6
Leistungsbündel
6
Marketing management
6
Kundenorientierung
5
Marketing
5
Beziehungsmarketing
4
Investitionsgütermarketing
4
Relationship marketing
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Business-to-Business-Marketing
3
Customer integration
3
Dienstleistungsmarketing
3
Direktmarketing
3
Kundenintegration
3
Procurement
3
Value creation
3
00.09.1995
2
Competence
2
Dienstleistungsmanagement
2
International marketing
2
Internationales Marketing
2
Kaufverhalten
2
Kompetenz
2
Kundenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Product design
2
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Ahsen, Anette von
Jacob, Frank
Strothmann, Karl-Heinz
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Weiber, Rolf
4
Di Benedetto, C. Anthony
3
Hill, Richard M.
3
Lindgreen, Adam
3
Backhaus, Klaus
2
Block, Tamara S.
2
Doerr, John E.
2
Garry, Tony
2
Geersbro, Jens
2
Halinen, Aino
2
Hansen, Felix
2
Hüttner, Manfred
2
Kämpf, Gerhard
2
LaPlaca, Peter J.
2
Lusch, Robert F.
2
Markovic, Stefan
2
McNeil, Ruth
2
Meffert, Heribert
2
Minculescu, Ioana
2
Möller, K. E. Kristian
2
Rühlig, Ralph
2
Schultz, Mike
2
Schwarting, Ulf
2
Thornton, Sabrina C.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Wilson, Hugh
2
Agyei, Paul Mensah
1
Albers, S.
1
Albers, Sönke
1
Balaraman, Pravin
1
Barner-Rasmussen, Wilhelm
1
Barrett, John
1
Baynast, Arnaud de
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Fundamentals of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
5
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1
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
5
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
Saved in:
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