//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahuja, Yukti"
~person:"Bodur, H. Onur"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Narrative Methode"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Communication
2
Narrative Methode
2
Narrative method
2
Age group
1
Altersgruppe
1
Brand biographies
1
Brand communication
1
Brand image
1
Brand management
1
Brand narratives
1
Consumer behaviour
1
Digitalisierung
1
Digitization
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Narrative transportation
1
Online-Marketing
1
Self-concept
1
Social Web
1
Social web
1
Source effects
1
digital marketing
1
millennials
1
storytelling
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ahuja, Yukti
Bodur, H. Onur
Rupp, Miriam
3
Chlopczyk, Jacques
2
Emans, Denielle J.
2
Flaherty, Karen E.
2
Fordon, Anja
2
Gilliam, David A.
2
Murdoch-Kitt, Kelly M.
2
Neder, Pablo
2
Rommerskirchen, Jan
2
Roslon, Michael
2
Schmieja, Philipp
2
Vaara, Eero
2
Whittle, Andrea
2
Adlmaier-Herbst, Dieter Georg
1
Asakawa, Shin
1
Bangerter, Adrian
1
Baraibar-Diez, Elisa
1
Bell, Emma
1
Bharadwaj, Apoorva
1
Boje, David M.
1
Borțun, Dumitru
1
Brummans, Boris H. J. M.
1
Carlander, Anders
1
Cavin, Charlotte
1
Chen, Chin-Fen
1
Cheong, Pauline Hope
1
Chiu, Hsing-Hui
1
Chiu, Hung-chang
1
Choy, Esther K.
1
Corvalan, Paloma
1
Crişan, Camelia
1
Cronin, John
1
Dann, Stephen
1
David, Emily M.
1
Eagar, Toni
1
Eberhardt, Inka
1
Eberhardt, Wiebke
1
Etter, Michael
1
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti
;
Loura, Indu
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
Saved in:
2
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->