//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahuja, Yukti"
~subject:"Digitalisierung"
~subject:"Soziale Software"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Digitalisierung
Soziale Software
Internet marketing
4
Online-Marketing
4
Brand management
2
Consumer behaviour
2
Digital marketing
2
Digitization
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Social Web
2
Social web
2
digital marketing
2
Age group
1
Altersgruppe
1
Bekleidungsindustrie
1
Brand
1
Clothing industry
1
Communication
1
Customer emgagement
1
E-commerce
1
Electronic Commerce
1
Fashion
1
Kommunikation
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Mode
1
Narrative Methode
1
Narrative method
1
Story-telling
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
brand communication
1
consumer socialisation
1
influencer marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ahuja, Yukti
Kreutzer, Ralf T.
7
Martínez-López, Francisco J.
7
Bannour, Karim-Patrick
5
Bergemann, Dirk
5
Bonatti, Alessandro
5
Grabs, Anne
5
Ko, Eunju
4
Qualman, Erik
4
Rumler, Andrea
4
Safko, Lon
4
Straker, Karla
4
Wille-Baumkauff, Benjamin
4
Wrigley, Cara
4
Bandyopadhyay, Subir
3
Brogan, Chris
3
Dirsehan, Taşkın
3
Gautier, Axel
3
Hanlon, Annmarie
3
Hilker, Claudia
3
Kumar, Subodha
3
Lamesch, Joe
3
Lembke, Gerald
3
Michelis, Daniel
3
Ratten, Vanessa
3
Rishi, Bikramjit
3
Schumann, Jan Hendrik
3
Schuster, Norbert
3
Tucker, Catherine
3
Tuten, Tracy L.
3
Amandeep Singh
2
Anderson, Eric
2
Banfield, Gabi
2
Bansal, Rohit
2
Beilharz, Felix
2
Benassi, Hermina Maras
2
Bodnar, Kipp
2
Bongers, Franziska M.
2
Burmann, Christoph
2
Cabigiosu, Anna
2
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
1
Manthan : journal of commerce and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti
;
Loura, Indu
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
Saved in:
2
Telling stories in the digital space : a marketing perspective
Ahuja, Yukti
;
Loura, Indu
- In:
Manthan : journal of commerce and management
5
(
2018
)
2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10012025927
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->