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~person:"Ahuvia, Aaron"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Brands : interdisciplinary perspectives
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Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
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