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~person:"Ai, Di"
~subject:"Markenartikel"
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Chinese and American perceptions of foreign-name brands
Villar, Maria Elena
;
Ai, Di
;
Segev, Sigal
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 341-349
Persistent link: https://www.econbiz.de/10009625059
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