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~person:"Aichner, Thomas"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
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Search: subject_exact:"Herkunftsbezeichnung"
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Designation of origin
7
Herkunftsbezeichnung
7
Consumer behaviour
6
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6
Brand image
5
Markenimage
5
country of origin
4
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Country of origin
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brand transgression
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Aichner, Thomas
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Papadopoulos, Nicolas G.
9
Balabanis, George
8
Bruwer, Johan
8
Hayakawa, Kazunobu
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Magnusson, Peter
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7
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Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Zdravkovic, Srdan
7
Astous, Alain d'
6
Chen, Chun-Chu
6
De Melo, Jaime
6
De Nisco, Alessandro
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Grote, Ulrike
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Heslop, Louise A.
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Josiassen, Alexander
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Lehto, Xinran Y.
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5
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5
Campo, Sara
5
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5
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5
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5
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5
Han, C. M.
5
Insch, Andrea
5
Lopez, Carmen
5
Maher, Amro A.
5
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Journal of global marketing
3
The international review of retail, distribution and consumer research
2
Corporate reputation review
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The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas
;
Coletti, Paolo
;
Jacob, Frank
;
Wilken, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
4
Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
Saved in:
5
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
6
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
7
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
Saved in:
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