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~person:"Aiello, Gaetano"
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Brand management
2
Consumer behaviour
2
Fashion
2
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2
Markenführung
2
Markenimage
2
Mode
2
Bekleidungsindustrie
1
Beziehungsmarketing
1
Clothing industry
1
Cross-cultural
1
Customer equity
1
Customer value
1
Fast fashion
1
International marketing
1
Internationales Marketing
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Kundenwert
1
Luxury goods
1
Luxusgüter
1
Marketing management
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Marketingmanagement
1
Metaverse
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Relationship marketing
1
SPA brand
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Aiello, Gaetano
Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
Dikova, Desislava
4
Elia, Stefano
4
Guercini, Simone
4
Ko, Eunju
4
Lee, Yuri
4
McColl, Julie
4
Moore, Christopher
4
Piscitello, Lucia
4
Puck, Jonas
4
Ranfagni, Silvia
4
Schwens, Christian
4
Xie, Qunyong
4
Barnes, Liz
3
Békés, Gábor
3
Cho, Eunjoo
3
Claver Cortés, Enrique
3
Davies, Ronald B.
3
Dimitratos, Pavlos
3
Gorynia, Marian
3
Jeppesen, Tine
3
Ji, Junzhe
3
Jin, Byoungho
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Moore, Christopher M.
3
Muraközy, Balázs
3
Rashid, Arooj
3
Rienda, Laura
3
Warnaby, Gary
3
Wooster, Rossitza B.
3
Akbar, Yusaf H.
2
Ang, Siah Hwee
2
Arslan, Ahmad
2
Baena, Verónica
2
Bang, Nguyen
2
Benischke, Mirko H.
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Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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