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~person:"Aiello, Lucia"
~person:"Bekmeier-Feuerhahn, Sigrid"
~type_genre:"Article in journal"
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Marketing : ZFP ; journal of research and management
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
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Kommunikationsmanagement von Gründungen in der Kultur- und Kreativwirtschaft : eine empirische Bestandsaufnahme
Bekmeier-Feuerhahn, Sigrid
;
Rudeloff, Christian
;
Adam, …
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
64
(
2016
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10011471282
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How to attract visitors with strategic, value-based experience design : a review and analysis of customer experience and visitor segmentation research for cultural organisations
Ober-Heilig, ...
;
Bekmeier-Feuerhahn, Sigrid
;
Sikkenga, …
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10009680804
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