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~person:"Aikin, Kathryn J."
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Arzneimittel
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Direct marketing
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Direktmarketing
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Pharmaceuticals
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Advertising effects
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Pharmaceutical industry
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Werbewirkung
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prescription drugs
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Aikin, Kathryn J.
Holland, Heinrich
26
Mann, Andreas
21
Belz, Christian
18
Krafft, Manfred
18
Kreutzer, Ralf T.
18
Kleinaltenkamp, Michael
15
Dallmer, Heinz
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Franses, Philip Hans
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Künzler, Hans-Peter
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Schwarz, Torsten
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Donkers, Bas
11
Peters, Kay
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Wirtz, Bernd W.
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Dahlhoff, Hans-Dieter
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Link, Jörg
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Spiller, Achim
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Hesse, Jürgen
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Karlan, Dean
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Meffert, Heribert
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Verhoef, Peter C.
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Wirthgen, Bernd
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Ahrens, Michael
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Diepen, Merel van
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Schneider, Helmut
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Stone, Bob
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Tapp, Alan
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Vögele, Siegfried
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Ceyp, Michael
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Fredebeul-Krein, Tobias
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Goyal, Aparajita
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Greifeneder, Horst
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Häusler, Eduard
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Nash, Edward L.
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Park, Jin Seong
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Potharst, Rob
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Rapp, Stan
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Schleuning, Christian
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Health marketing quarterly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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