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~person:"Ailawadi, Kusum L."
~subject:"United States"
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Ailawadi, Kusum L.
Bronnenberg, Bart J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
2
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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