//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aitken, Robert"
~person:"Krafft, Manfred"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
18
Konsumentenverhalten
18
Marketing theory
17
Theorie
14
Theory
14
Customer value
12
Kundenwert
12
Marketing management
12
Marketingmanagement
12
Lieferantenmanagement
11
Supplier relationship management
11
Customer satisfaction
8
Einzelhandel
8
Kundenzufriedenheit
8
Retail trade
8
Deutschland
7
Forecasting model
7
Germany
7
Kundenanalyse
7
Kundenmanagement
7
Prognoseverfahren
7
Customer analysis
6
Customer integration
6
Electronic Commerce
6
Kundenintegration
6
Management information system
6
Management-Informationssystem
6
B-to-B-Marketing
5
Business-to-business marketing
5
Data Mining
5
Data mining
5
E-commerce
5
Market segmentation
5
Marketing
5
Marktsegmentierung
5
USA
5
United States
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
12
Article
5
Type of publication (narrower categories)
All
Festschrift
7
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
14
German
3
Author
All
Aitken, Robert
Krafft, Manfred
Sheth, Jagdish N.
Van den Poel, Dirk
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Kumar, V.
8
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Lusch, Robert F.
6
Bruhn, Manfred
4
Gummerus, Johanna
4
Huber, Frank
4
Tadajewski, Mark
4
Albers, Sönke
3
Busser, James A.
3
Donkers, Bas
3
Herrmann, Andreas
3
Homburg, Christian
3
Neslin, Scott A.
3
Palmatier, Robert W.
3
Shulga, Lenna V.
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Ballensiefen, Benjamin
2
Betts-Outland, Harriette
2
Brodie, Roderick J.
2
Buttle, Francis A.
2
Dai, Hua
2
Diehl, Saskia
2
Doorn, Jenny van
2
Feddersen, Christian
2
Frow, Pennie
2
Gierl, Heribert
2
Gummesson, Evert
2
Haase, Michaela
2
Hadwich, Karsten
2
more ...
less ...
Published in...
All
Legends in marketing
8
Handbook of relationship marketing
1
Journal of business ethics : JOBE
1
Journal of historical research in marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
3
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
6
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
7
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
8
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
9
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
Saved in:
10
The service-dominant logic of marketing and marketing ethics
Williams, John
;
Aitken, Robert
- In:
Journal of business ethics : JOBE
102
(
2011
)
3
,
pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->