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~person:"Ajakaiye, Bamidele O."
~person:"Kübler, Raoul"
~source:"econis"
~source:"usbk"
~subject:"Marketing"
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
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Journal of marketing
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USB Cologne (EcoSocSci)
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The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
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2
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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