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~person:"Akaka, Melissa Archpru"
~person:"Cuthbertson, Richard W."
~subject:"Relationship marketing"
~subject:"Resource-based view"
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Service-Dominant Logic
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Akaka, Melissa Archpru
Cuthbertson, Richard W.
Vargo, Stephen L.
10
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8
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5
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4
Alexander Joseph Ibnu Wibowo
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Information systems and e-business management : ISeB
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Journal of business research : JBR
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
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Digital services and competitive advantage : strengthening the links between RBV, KBV, and innovation
Cuthbertson, Richard W.
;
Furseth, Peder Inge
- In:
Journal of business research : JBR
152
(
2022
),
pp. 168-176
Persistent link: https://www.econbiz.de/10013493969
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2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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