//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Akaka, Melissa Archpru"
~person:"Hauser, John R."
~person:"Saren, Michael"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
6
Marketingtheorie
6
Conjoint analysis
2
Conjoint-Analyse
2
Critical Management Studies
2
Critical management studies
2
Paul E. Green
2
Marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
9
Book section
9
Sammelwerk
6
Aufsatzsammlung
5
Festschrift
3
Collection of articles written by one author
2
Lehrbuch
2
Reprint
2
Sammlung
2
Textbook
2
more ...
less ...
Language
All
English
6
Author
All
Akaka, Melissa Archpru
Hauser, John R.
Saren, Michael
Sheth, Jagdish N.
18
Malhotra, Naresh K.
10
Tadajewski, Mark
9
Green, Paul E.
7
Maclaran, Pauline
6
Paliwoda, Stanley J.
4
Pilarczyk, Bogna
4
Rao, Vithala R.
4
Wind, Yoram
4
Homburg, Christian
3
Jones, D. G. Brian
3
Spotts, Harlan E.
3
Araujo, Luis
2
Baker, Michael John
2
Belk, Russell W.
2
Betts-Outland, Harriette
2
Brownlie, Douglas T.
2
Dholakia, Nikhilesh
2
Dänzler, Stefanie
2
Freiling, Jörg
2
Heun, Thomas
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Lusch, Robert F.
2
Mazurek-Łopacińska, Krystyna
2
Moskowitz, Howard R.
2
Perreault, William D.
2
Robson, Julie
2
Ryans, John K.
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Wierenga, Berend
2
Yadav, Manjit S.
2
Zaltman, Gerald
2
Ahlbach, Horst
1
Ali, Abdul
1
Amstad, Peter
1
Arabie, Phipps
1
more ...
less ...
Published in...
All
Legends in marketing
2
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Critical marketing : defining the field
Saren, Michael
(
ed.
);
Maclaran, Pauline
(
ed.
); …
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011754302
Saved in:
2
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
3
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
4
Marketing
theory
: a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
ed.
)
-
2016
-
3rd edition
Persistent link: https://www.econbiz.de/10011553803
Saved in:
5
Marketing
theory
: a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
contributor
)
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003909792
Saved in:
6
Critical marketing : defining the field
Saren, Michael
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003448674
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->