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~person:"Akbari, Karl"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"customer loyalty"
~type_genre:"Article"
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Akbari, Karl
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Schmalenbach Journal of Business Research (SBUR)
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Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach Journal of Business Research (SBUR)
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10014495325
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