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~person:"Akcigit, Ufuk"
~person:"Mattila, Anna S."
~person:"McAleer, Michael"
~type_genre:"Reprint"
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The evolution of brands : from signals of quality to storehouses of trust
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
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Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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