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~person:"Al-Shuaili, Ahmed Hamed"
~person:"Mohan, Mayoor"
~subject:"Markenimage"
~subject:"experimental economics"
~subject:"web design"
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experimental economics
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Al-Shuaili, Ahmed Hamed
Mohan, Mayoor
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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ECONIS (ZBW)
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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