//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Al-Shuaili, Ahmed Hamed"
~subject:"Creativity"
~subject:"Kreativität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Agentur"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Creativity
Kreativität
Advertising
1
Advertising creativity
1
Advertising effects
1
Advertising industry
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Creative industries
1
Konsumentenverhalten
1
Kreativsektor
1
Markenartikel
1
Markenführung
1
Markenimage
1
Werbewirkung
1
Werbewirtschaft
1
Werbung
1
affect
1
brand familiarity
1
eye-tracking
1
memory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Al-Shuaili, Ahmed Hamed
Koslow, Scott
8
Kilgour, Mark
5
Sasser, Sheila L.
5
Windels, Kasey
4
Levin, Elizabeth
3
Roca, David
3
Stuhlfaut, Mark W.
3
Öberg, Christina
3
Ashley, Christy
2
Bagué, Andreu Safont
2
Bilby, Julie
2
Estima, João Pedro Teles
2
Hagström, Sofia Lena
2
Jones, John Philip
2
Lobo, Antonio
2
Lynch, Jacqueline
2
Meléndez-Rodríguez, Saraí
2
O'Connor, Huw
2
Oliver, Jason D.
2
Quach, Sara
2
Sanz, Karim Carroum
2
Sasser, Sheila
2
Thaichon, Park
2
Turnbull, Sarah
2
West, Douglas C.
2
Åström, Jenny-Maria
2
Adil, Muhammad Shahnawaz
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Pervaiz K.
1
Altstiel, Tom
1
Archer, Anne
1
Ariza-Montes, Antonio
1
Baack, Daniel W.
1
Barrios, Andres
1
Beard, Fred
1
Beaverstock, Jonathan V.
1
Becker, Sven H.
1
Belch, George E.
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->