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~person:"Ala-Fossi, Marko"
~person:"Cagé, Julia"
~person:"Dennis, Donald Miller"
~person:"Inoue, Jun-ichi"
~subject:"Werbewirkung"
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Television usage
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Econophysics of agent-based models
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Journal of advertising research
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Agent-based modeling of zapping behavior of viewers, television commercial allocation, and advertisement markets
Kyan, Hiroyuki
;
Inoue, Jun-ichi
- In:
Econophysics of agent-based models
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10011281733
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2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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