Sanda, Mohammed-Aminu; Kilu, Rufai Haruna; Alacovska, Ana - In: Cogent business & management 11 (2024) 1, pp. 1-17
This paper explored the dynamics of the Ghanaian creative industry to understand creative entrepreneurs’ lived experiences in the process of turning their creativities into business ventures and the challenges they encounter in bids to sustain ventures. Guided by the business canvas model and...