Kumar, Amresh; Sikdar, Pallab; Alam, Md. Moddassir - In: International Journal of E-Business Research (IJEBR) 12 (2016) 3, pp. 44-67
A five factor e-shopping adoption model grounded upon TAM and an additional dimension of ‘Trust' has been tested through Confirmatory Factor Analysis (CFA). For testing the hypothesized relations as part of the conceptual model, Structural Equation Modeling (SEM) has been employed. A...