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~person:"Alam, Shahid"
~person:"Andreini, Daniela"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Bibliometrics
4
Bibliometrie
4
Beziehungsmarketing
3
Consumer behaviour
3
Literature review
3
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3
Brand
2
Brand experience
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Alam, Shahid
Andreini, Daniela
Dhir, Amandeep
4
Paul, Justin
4
Rahman, Zillur
4
Basu, Rituparna
3
Perez-Vega, Rodrigo
3
Thaichon, Park
3
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2
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2
Shabbirhusain RV
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Journal of business research : JBR
2
International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
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Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena
;
Jasim, K. Mohamed
;
Alam, Shahid
; …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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