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~person:"Alan, Sule"
~person:"Muther, Andreas"
~person:"Neumann, Marcus M."
~subject:"Mobile communications"
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Mobile communications
Mobile Marketing
16
Mobile marketing
16
Electronic Commerce
10
Kundenmanagement
9
Marketinginformationssystem
9
Telemarketing
9
Advertising effects
8
Kundenorientierung
8
Werbewirkung
8
Bank marketing
6
Bankmarketing
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Demand
6
Estimation
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Nachfrage
6
Psychology of advertising
6
Revolvierender Kredit
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Revolving credit
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Schätzung
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Turkey
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Türkei
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Werbepsychologie
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Beziehungsmarketing
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Deutschland
5
E-commerce
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Germany
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Lieferantenmanagement
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Relationship marketing
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Supplier relationship management
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Welt
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World
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Mobilkommunikation
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Austria
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Consumer behaviour
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Customer service
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Information technology
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Informationstechnik
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Inter-firm cooperation
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Internet
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Konsumentenverhalten
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Alan, Sule
Muther, Andreas
Neumann, Marcus M.
Bauer, Hans H.
7
Karjaluoto, Heikki
5
Shankar, Venkatesh
5
Ghose, Anindya
4
Leppäniemi, Matti
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Luo, Xueming
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Reichardt, Tina
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Spann, Martin
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Bart, Yakov
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Cui, Xuebin
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Fang, Zheng
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Giaglis, George M.
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Salo, Jari
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Scornavacca, Eusebio
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Yoganarasimhan, Hema
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Zubcsek, Peter Pal
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Amirkhanpour, Monaliz
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Andrews, Michelle
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
1
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ECONIS (ZBW)
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Erfolgreiches Marketing im Mobilfunknetz
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 109-128)
.
2008
Persistent link: https://www.econbiz.de/10003753403
Saved in:
2
Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
3
Effective mobile marketing : eine empirische Untersuchung
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
; …
-
2005
Persistent link: https://www.econbiz.de/10013430128
Saved in:
4
Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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