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~person:"Albers, Sönke"
~person:"Backhaus, Klaus"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Industrial marketing"
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B-to-B-Marketing
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Investitionsgütermarketing
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Albers, Sönke
Backhaus, Klaus
Kleinaltenkamp, Michael
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Plinke, Wulff
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ECONIS (ZBW)
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
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2
Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Droege, Walter
(
ed.
);
Droege, Walter P.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10014004519
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