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~person:"Albers, Sönke"
~person:"Blonigen, Bruce A."
~person:"Homburg, Christian"
~subject:"Product life cycle"
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Albers, Sönke
Blonigen, Bruce A.
Homburg, Christian
Harkonen, Janne
6
Immonen, Anselmi
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Sääksvuori, Antti
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Aumayr, Klaus J.
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
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