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~person:"Albers, Sönke"
~person:"Bucklin, Randolph E."
~subject:"Pharmaceuticals"
~type:"article"
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Albers, Sönke
Bucklin, Randolph E.
Mohamed Azmi Ahmad Hassali
5
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3
Brunt, Christopher S.
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Ibrahim, Mohamed Izham Mohamed
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Sismeiro, Catarina
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MSI reports : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
Saved in:
2
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
3
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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