//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
~person:"Dolnicar, Sara"
~subject:"Marketing theory"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktsegmentierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Zielgruppe
Marktsegmentierung
32
Market segmentation
30
Australia
7
Australien
7
Marketing management
7
Marketingmanagement
7
Theorie
7
Theory
7
Cluster analysis
5
Clusteranalyse
5
Consumer behaviour
5
Konsumentenverhalten
5
Target group
4
Beziehungsmarketing
3
Deutschland
3
Ecotourism
3
Ehrenamtliche Arbeit
3
Germany
3
Market research
3
Marktforschung
3
Relationship marketing
3
Tourism marketing
3
Tourismusmarketing
3
Voluntary work
3
cluster analysis
3
market segmentation
3
Ökotourismus
3
Außendienst
2
Bootstrap approach
2
Bootstrap-Verfahren
2
Branchenentwicklung
2
Erfolgsfaktor
2
Factor analysis
2
Faktorenanalyse
2
Field sales force
2
Holiday behaviour
2
Marketingtheorie
2
Marktanalyse
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
1
Non-commercial literature
1
Language
All
German
2
English
2
Author
All
Albers, Sönke
Dolnicar, Sara
Schertler, Walter
4
Duttenhöfer, Stephan
3
Finlay, Steven
3
Arnold, Marlen
2
Bazil, Vazrik
2
Chaston, Ian
2
Chawla, Deepak
2
Deyle, Hanno-G.
2
Dibb, Sally
2
Gold, Stefan
2
Goldsmith, Ronald E.
2
Grewal, Rajdeep
2
Halfmann, Marion
2
Halsch, Gerhard
2
Koch, Markus
2
Krafft, Manfred
2
Köster, Jens
2
Leisch, Friedrich
2
Liebmann, Heide
2
Mueller, Barbara
2
Muthuri, Judy N.
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
Perrey, Jesko
2
Piersma, Nanda
2
Pires, Guilherme D.
2
Podolny, Joel M.
2
Preuß, Klaus-Jürgen
2
Rueda, Ximena
2
Sarstedt, Marko
2
Schultheiss, Daniel
2
Schulze Lammers, Daniel
2
Simkin, Lyndon
2
Stanton, John
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tourism management : research, policies, practice
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
Saved in:
3
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
4
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->