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~person:"Albers, Sönke"
~person:"Fullerton, Ronald A."
~person:"Hauser, John R."
~subject:"Marktsegmentierung"
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Marktsegmentierung
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Albers, Sönke
Fullerton, Ronald A.
Hauser, John R.
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Krafft, Manfred
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Journal of historical research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
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2
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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3
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
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