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~person:"Albers, Sönke"
~person:"Homburg, Christian"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Product management
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Produktmanagement
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Albers, Sönke
Homburg, Christian
Harkonen, Janne
12
Melitz, Marc J.
11
Bernard, Andrew B.
9
Haapasalo, Harri
9
Mayer, Thierry
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Ottaviano, Gianmarco I. P.
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Herrmann, Andreas
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Tolonen, Arto
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Eckel, Carsten
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Kneller, Richard
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Muraközy, Balázs
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Okubo, Toshihiro
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Tomovic, Cynthia L.
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Bellone, Flora
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Bilbiie, Florin Ovidiu
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Cole, Matthew T.
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Davies, Ronald B.
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Eichner, Thomas
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Fürst, Andreas
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Ghironi, Fabio
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Gornig, Martin
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Görzig, Bernd
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Hoffman, Donna L.
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Iacovone, Leonardo
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Jugend, Daniel
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Kopalle, Praveen K.
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Kumar, Vineet
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Matsuura, Toshiyuki
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Michel, Stefan
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Mustonen, Erno
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Nakajima, Michiyasu
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
2
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
3
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
4
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
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