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~person:"Albers, Sönke"
~person:"Jacob, Frank"
~subject:"Marktforschung"
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Marktforschung
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
12
Supplier relationship management
12
Theorie
7
Theory
7
Bundling strategy
5
Deutschland
5
Germany
5
Kundenorientierung
5
Leistungsbündel
5
Marketingmanagement
5
E-commerce
4
Electronic Commerce
4
Marketing management
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Business-to-Business-Marketing
3
Customer integration
3
Direktmarketing
3
Investitionsgütermarketing
3
Kundenintegration
3
Marketing
3
Procurement
3
Relationship marketing
3
Value creation
3
00.09.1995
2
Auction
2
Auftragsabwicklung
2
Auktion
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
Kaufverhalten
2
Kundenmanagement
2
Market research
2
Marketing theory
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Marketingtheorie
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Order processing
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Albers, Sönke
Jacob, Frank
Alexander, Ralph S.
4
Cross, James S.
4
Di Benedetto, C. Anthony
3
Hill, Richard M.
3
Lindgreen, Adam
3
Backhaus, Klaus
2
Block, Tamara S.
2
Geersbro, Jens
2
Halinen, Aino
2
Hansen, Felix
2
Kleinaltenkamp, Michael
2
Kämpf, Gerhard
2
LaPlaca, Peter J.
2
Markovic, Stefan
2
McNeil, Ruth
2
Möller, K. E. Kristian
2
Thornton, Sabrina C.
2
Tzempelikos, Nektarios
2
Wilson, Hugh
2
Albers, S.
1
Barner-Rasmussen, Wilhelm
1
Barrett, John
1
Baynast, Arnaud de
1
Bidmon, Sonja
1
Biesalski, Alexander
1
Block, Martin P.
1
Block, Martin Paul
1
Borgh, Michel van der
1
Bornitz, Peter
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Bozkurt, Sıddık
1
Brand, Gordon T.
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Brandes, Fritz
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Brennan, Ross
1
Büschken, Joachim
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1
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1
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Published in...
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Fundamentals of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
3
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1
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
2
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
Saved in:
3
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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