//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
~person:"Krafft, Manfred"
~subject:"Customer integration"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Marketing theory
Beziehungsmarketing
17
Relationship marketing
17
Customer satisfaction
5
Kundenzufriedenheit
5
Customer value
3
Deutschland
3
Germany
3
Kundenwert
3
Choice of transport mode
2
Estimation
2
Local public transport
2
Marketingtheorie
2
Schätzung
2
Theorie
2
Theory
2
Verkehrsmittelwahl
2
Öffentlicher Nahverkehr
2
Accounting
1
Austauschtheorie
1
Bank
1
Bank marketing
1
Bankmarketing
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Controlling
1
Customer acquisition
1
Einzelhandel
1
Firm performance
1
Garantie
1
Handel
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundengewinnung
1
Kundenintegration
1
Lebenszyklus
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
1
Non-commercial literature
1
Language
All
German
2
English
1
Author
All
Albers, Sönke
Krafft, Manfred
Bruhn, Manfred
5
Büttgen, Marion
4
Reichwald, Ralf
4
Beatty, Sharon E.
3
Hollebeek, Linda D.
3
Kleinaltenkamp, Michael
3
Bolton, Ruth N.
2
Edvardsson, Bo
2
Freiling, Jörg
2
Hadwich, Karsten
2
Ihl, Christoph
2
Kumar, V.
2
Malthouse, Edward C.
2
Piller, Frank T.
2
Prandelli, Emanuela
2
Reckenfelderbäumer, Martin
2
Steinhoff, Fee
2
Sydow, Jörg
2
Totz, Carsten
2
Tsiotsou, Rodoula H.
2
Verona, Gianmario
2
Vivek, Shiri D.
2
Windeler, Arnold
2
Abbatty, Oyindamola
1
Adeola, Ogechi
1
Ahmad, Abul Fazal Wazir
1
Aichner, Thomas
1
Akbar, Mohammad Muzahid
1
Akutsu, Satoshi
1
Alexander, Matthew
1
Alpert, Frank
1
Alves, Helena
1
Amritesh
1
Anderson, Alistair R.
1
Baker, Thomas L.
1
Ballantyne, David
1
Banks, John
1
Bayus, Barry L.
1
more ...
less ...
Published in...
All
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
2
Aktuelle Entwicklungen im Customer Equity Management
Fischer, Marc
;
Albers, Sönke
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 167-186)
.
2007
Persistent link: https://www.econbiz.de/10003531948
Saved in:
3
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->