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~person:"Albers, Sönke"
~person:"Sattler, Henrik"
~subject:"Germany"
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Search: subject:"Markenpolitik"
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Germany
Brand management
33
Markenführung
33
Brand image
18
Markenimage
18
Brand
13
Markenartikel
13
Deutschland
11
Consumer behaviour
9
Konsumentenverhalten
9
Markenpolitik
8
Theorie
8
Theory
8
Beziehungsmarketing
5
Erfolgsfaktor
5
Relationship marketing
5
Success factor
5
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Fertigungsprogramm
4
Innovation
4
Market research
4
Marktforschung
4
Master production schedule
4
Product design
4
Product management
4
Produktgestaltung
4
Produktmanagement
4
Werbewirkung
4
Brand extension
3
Markentransfer
3
Social Web
3
Social web
3
Spillover effect
3
Spillover-Effekt
3
Consumer attitudes
2
Estimation
2
Innovation management
2
Innovationsmanagement
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Article
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Aufsatzsammlung
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German
11
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Albers, Sönke
Sattler, Henrik
Baumgarth, Carsten
28
Esch, Franz-Rudolf
26
Burmann, Christoph
24
Ahlert, Dieter
20
Huber, Frank
19
Meffert, Heribert
18
Bauer, Hans H.
12
Regier, Stefanie
10
Lips, Peter
9
Schmidt, Holger J.
8
Binckebanck, Lars
7
Drees, Norbert
7
Langner, Tobias
7
Meyer, Frederik
7
Wiedmann, Klaus-Peter
7
Bruhn, Manfred
6
Errichiello, Oliver Carlo
6
Fantapié Altobelli, Claudia
6
Kenning, Peter
6
König, Verena
6
Steiner, Paul
6
Völckner, Franziska
6
Wildner, Raimund
6
Woisetschläger, David
6
Zschiesche, Arnd
6
Disch, Wolfgang K. A.
5
Gernsheimer, Oliver
5
Häusel, Hans-Georg
5
Kilian, Karsten
5
Raab, Gerhard
5
Schindler, Maik
5
Spiller, Achim
5
Swoboda, Bernhard
5
Tomczak, Torsten
5
Twardawa, Wolfgang
5
Vogel, Johannes
5
Wolf, Annett
5
Backhaus, Klaus
4
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Kohlhammer Edition Marketing
2
Edition Marketing
1
Journal of business economics : JBE
1
Kohlhammer-Edition Marketing
1
Management von Forschung, Entwicklung und Innovation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
11
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
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