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~person:"Albers, Sönke"
~person:"Sheth, Jagdish N."
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Marketing management
69
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Albers, Sönke
Sheth, Jagdish N.
Kotler, Philip
89
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
63
Pepels, Werner
47
Keller, Kevin Lane
38
Kumar, V.
38
Kirchgeorg, Manfred
35
Esch, Franz-Rudolf
34
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32
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32
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29
Vrontis, Demetris
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28
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27
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26
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25
Burmann, Christoph
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O'Cass, Aron
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Varadarajan, Rajan
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Armstrong, Gary
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Balmer, John M. T.
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Hartley, Steven W.
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Rajagopal
21
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21
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ECONIS (ZBW)
69
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21
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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22
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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23
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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24
Essays on learning from consumer response to support marketing mix decisions : empirical applications to decisions on product, price and promotion
Fandrich, Thomas
-
2013
Persistent link: https://www.econbiz.de/10010231148
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25
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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26
Marketing communication
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235079
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27
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
28
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
29
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
30
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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