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~person:"Albers, Sönke"
~subject:"Consumer behaviour"
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Albers, Sönke
Sheth, Jagdish N.
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9
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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ECONIS (ZBW)
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Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Reimer, Kerstin
;
Albers, Sönke
-
2011
Persistent link: https://www.econbiz.de/10009504196
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2
Essays on learning from consumer response to support marketing mix decisions : empirical applications to decisions on product, price and promotion
Fandrich, Thomas
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2013
Persistent link: https://www.econbiz.de/10010231148
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3
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten : computergestützte Simulation und Optimierung eines lebenszyklusübergreifenden Diffusionsmodells
Xander, Heiko Kay
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429701
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