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~person:"Albers, Sönke"
~subject:"Internationales Marketing"
~subject:"Marketing theory"
~subject:"Zielgruppe"
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Internationales Marketing
Marketing theory
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Market segmentation
5
Marktsegmentierung
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Beziehungsmarketing
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Deutschland
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Bayer AG
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Albers, Sönke
Schertler, Walter
4
Duttenhöfer, Stephan
3
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3
Papadopoulos, Nicolas G.
3
Arnold, Marlen
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Bazil, Vazrik
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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2
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
3
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
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